1. Introduction
This Privacy Notice explains in detail the types of personal data we may collect about you when you interact with us. It also explains how we’ll store, handle that data, and keep it safe.
We understand that there’s a lot of information here, but we want you to be fully informed about your rights under the 2018 General Data Protection Regulations (GDPR) and how Eden Collection uses your data. For example, we will explain our identity-checking procedures and how we use data to build a picture of you. We hope the following sections will answer any questions you have; if not, please feel free to get in touch with us.
It’s likely that we’ll need to update this notice from time to time. We’ll notify you of any significant changes, but you’re welcome to return and check it whenever you wish.
2. Who are we?
In this Privacy Notice, references to “we” or “us” are to Eden Collection, a company incorporated in India, with our registered office located at Defence Colony, New Delhi – India.
3. Explaining the legal basis we rely on
The General Data Protection Regulations set out various reasons for which a company may collect and process your personal data, including:
- Consent: In specific situations, we can collect and process your data with your consent. For example, when you opt-in to receive email newsletters. We’ll always make clear which data is necessary in connection with a particular service.
- Contractual obligations: In certain circumstances, we need your personal data to comply with our contractual obligations. For example, if you order an item for home delivery, we’ll collect your address details to deliver your purchase and pass them to our courier.
- Legal compliance: If the law requires us to, we may need to collect and process your data, such as passing on details of individuals involved in fraud to law enforcement.
- Legitimate interest: In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business, without materially impacting your rights. For example, we will use your purchase history to send you personalized offers.
4. When do we collect your personal data?
We collect your personal data in various situations, including but not limited to:
- When you visit our website and use your account to buy products and services.
- When you create an account with us.
- When you purchase a product in-store or by phone without an account.
- When you engage with us on social media.
- When you join our loyalty program.
- When you contact us with queries or complaints.
- When you enter prize draws or competitions.
- When you fill in any forms.
5. What sort of personal data do we collect?
If you have a web account with us, we may collect:
- Your name, gender, date of birth, billing/delivery address, order history, email, and telephone number.
- Details of your interactions with us, including notes from conversations and purchase history.
- Copies of identity documents provided to prove your identity.
- Your shopping preferences and details of your visits to our website.
- Payment card information.
- Technical information about your internet connection and browsing activity.
6. How and why do we use your personal data?
We want to provide you with the best possible customer experience, and we use your data to offer promotions and services that are most likely to interest you. For instance, we may:
- Process orders made through our website or in-store.
- Respond to your queries, refund requests, and complaints.
- Protect our business and your account from fraud.
- Send you marketing communications with your consent.
- Administer prize draws or competitions you enter.
7. Combining your data for personalized direct marketing
We aim to bring you offers and promotions that are most relevant to you. To achieve this, we combine your personal data gathered across our business and from third parties to form a better understanding of your interests.
8. How we protect your personal data.
We take data security seriously and have measures in place to prevent unauthorized access and data breaches. This includes limiting access to your personal information and using encryption for sensitive data.
9. How long will we keep your personal data?
We will keep your personal data only as long as necessary for the purpose for which it was collected. At the end of that period, your data will either be deleted or anonymized.
10. Who do we share your personal data with?
We may share your personal data with trusted third parties who support our business operations, such as IT companies, delivery couriers, and marketing firms. We take steps to ensure they comply with GDPR regulations.
11. Where your personal data may be processed
If your personal data is transferred outside India, we ensure that the protection offered by the GDPR travels with the data.
12. What are your rights over your personal data?
You have rights under the GDPR, including:
- Access to your personal data.
- Correction of inaccurate or incomplete data.
- Requesting the cessation of direct marketing.
- Withdrawing consent for processing.
13. How can you stop the use of your personal data for direct marketing?
You can stop direct marketing communications from us by:
- Clicking the ‘unsubscribe’ link in any marketing email.
- Updating your communication preferences in your account.
- Contacting our Data Protection Officer.
14. Contacting the Regulator.
If you feel that your data has not been handled correctly, you have the right to lodge a complaint with the relevant regulatory authority.
15. Any questions?
If you have any questions that haven’t been covered, please contact us at:
- Email: info@edencollection.co.in
- Address: Defence Colony, New Delhi
This Privacy Notice was last updated on 5th April, 2025.